There are old jokes in SEO circles.
Question: Answer: The second page of Google search results.
Aside from moaning humor, this joke highlights an important reality for e-commerce brands you want to find online. In an era where 51% of Cork Gents Bicycle shop online traffic comes from organic search, optimizing your e-commerce site to work well with search results is part of your growth and marketing strategy, not an option.
What does e-commerce brand SEO look like?
Let's start with a simple definition of SEO, or search engine optimization.
SEO is the process of optimizing your current site to drive more organic or "free" traffic from search engine search results.