There are old jokes in SEO circles.

Question: Answer: The second page of Google search results.

Aside from moaning humor, this joke highlights an important reality for e-commerce brands you want to find online. In an era where 51% of Cork Gents Bicycle shop online traffic comes from organic search, optimizing your e-commerce site to work well with search results is part of your growth and marketing strategy, not an option.

What does e-commerce brand SEO look like?

Let's start with a simple definition of SEO, or search engine optimization.

SEO is the process of optimizing your current site to drive more organic or "free" traffic from search engine search results.

Why focus on search? Consider these statistics from imFORZA:

70% of the links that search users click are organic

75% of users never go through the first page of search results

SEO leads have a closing rate of 14.6%, while outbound leads have a closing rate of 1.7%.

The bottom line: Organic search traffic can drive prospects to your site and improve conversions, but to win those wins, your site needs to appear properly in your search results.

That's where SEO comes in. This is an important part of displaying your site in front of interested and motivated customers.

T