Cirkle CEO and Alliance of Independent Agencies Co-Chair, Ruth Kieran, on what the pandemic can teach us about how to protect our industry’s Brilliant Creative Minds and nurture creativity in a post-pandemic, hybrid era. There’s no doubt that employee Kazakhstan Phone Number List mental health has suffered over the last two years – most people will have had periods of feeling remote and detached, with ever blurring lines between work and home and the relentless Zoom after Zoom after Zoom. Whilst many have reaped the benefits of working from home, remote working can, if not carefully managed,
Chip away at workplace community spirit and connection. forecast-campaign-april There is also the risk that by being remote, work becomes more ‘transactional’ between employer and employee and less a place of colleague friendship and camaraderie. A sense of collective purpose and fun can be much harder to foster as a collection of geographically distant Kazakhstan Phone Number List agents, momentarily brought together on screen. This is particularly the case for new recruits, who onboarded and briefed remotely, can, if not handled properly, suffer from lack of training – both ‘on the job’ gleaned from sitting next to senior colleagues, and more formal learning opportunities. So, as a more hybrid future beckons, we need to invest even more in our creative workforce.
We need to build confidence and connection and enable people to enjoy the ‘best of both in a world of home and office working. In doing so we can create workplaces that foster creativity and are more productive. Paradoxically, the work culture of the Kazakhstan Phone Number List pandemic itself can provide some clues for how we might be able to do this. By beaming us straight into each other’s studies, kitchens, and bedrooms, it turned employees into people. It gave us an intimate insight into the lives of those we work with – people with homes, families, pets, and housemates, individuals with tastes in home furnishings and wall coverings, and a preference for things to be neat or messy.