Slightly more resistant to advice. Video recordings show a decidedly defensive attitude. But these suggestions are also valid here. Probably the most interesting result is not the confirmation that word of mouth has a strong direct effect in the community, but the reactions of neighbors once the experiment is clear. No negative reactions. The community was neither betrayed nor lied to. They even admitted to continuing to buy the recommended products. Even after declaring that even the recommended products are hated, the neighbors are convinced of the products.
They were sure the Mogensons would only recommend products that would benefit their own friends. Not liking their product is certainly not the case, as it is a condition of participation in the whatsapp mobile number list experiment. Hypothetically recommended brands seem to be stored elsewhere in the brain. Testimonials are considered more memorable and accessible personal experiences. A third of the neighbors passed on the Mogensons recommendations to other friends. Another month after the clarification, the recommended brand was recalled. It turns out that these are remembered better than average. Barely remember ads for simultaneous consumption.
Conclusion Stealth Marketing In conclusion, it can be said that the possible uses of stealth marketing campaigns are many. Boundaries are primarily determined by legal and ethical aspects. A well-thought-out stealth marketing campaign can meet customers in their natural setting without activating their stimulus filters to fight advertising. through direct communication, such as Through word of mouth, higher recall values can be achieved than traditional marketing methods. With a targeted choice of communication medium, the customer can also be reached through his preferred medium without trying to hide the incentives like advertising. However, people should be aware that covert marketing campaigns can often backfire and the resulting negative publicity is disproportionate to the image or sales gains. Previous Stealth Marketing posts.