Return to the Twitter phenomenon and the "crash" of the site By Melanie Harouel Posted on February 15, 2019 News , E-commerce When the decathlon website crashes because of the reissue of a 1985 tracksuit The best jams are made in old jars, as the saying goes. Decathlon understood this well this week. The sports brand has embarked on the reissue of one of its old jogging models dating from 1985. And we have to believe that the brand certainly did not expect such success. Indeed, it was such that the decathlon.fr website ended up crashing in the face of the excessive web traffic it recorded.
When the Decathlon site crashes because of a reissue... The beginning of this story begins, in reality, on August 24, 2018 when Decathlon publishes on its Twitter fax list account the images of a catalog from 1985 highlighting jogging stamped Decathlon. Twitter: at the heart of this reissue A Twitter user then challenged the brand by asking how many retweets Decathlon would be ready to reissue this model. To which the brand replied that from 10,000 retweets, jogging would be reissued. Four hours later, the tweet in question had already reached 13,000 RTs. From August 31, designers were already ready to relaunch the 1985 model.
As the months went by, the Community Manager held subscribers in suspense to finally announce on February 6 the official date of this reissue. For subscribers, the appointment was made on February 13 at 1 p.m. Twitter: September communication on the reissue of the jogging Twitter: October communication on the reissue of the jogging Twitter: December communication on the reissue of the jogging Twitter: communication from December bis.