Also, a fundamental marketing strategy is to Consumer Email List maintain the interest of site users with loyalty point systems that allow you to obtain rewards for staying loyal to that website. In addition, it is not a secret that social networks are the best friends Consumer Email List of any emerging business that knows how to use them, as they have an immense reach in all regions of the world. For this reason, many companies place banners, advertising and guest blogs, among others, in the most popular social networks.
In the vast ocean of the network of Consumer Email List networks teems with a myriad of extreme right-wing websites or those devoted to the dissemination of conspiracy theories. No big brand would a priori want to see their ads placed on such Consumer Email List websites. But last spring ads from big brands such as BMW, Lidl or Telefónica landed in them, according to a report by the non-governmental organization Global Disinformation Index ( GDI ).
None of the targeted advertisers deliberately Consumer Email List advertised there and demanded that their advertising be immediately removed from the sites involved. But why did their ads make their way onto such problematic websites? The answer to this Consumer Email List question goes through programmatic advertising , which does not place brand ads on specific websites, but instead purchases (100% automated) advertising space based on certain targeting options.